Word of mouth
With any type of business, whether its brick and mortar or online you should be letting your friends and family know about it. Start telling your friends before your website launches and they could be your launch day customers. And of course ask them to tell their friends as well.
Get active on social media
Facebook, twitter, instagram are free, post about your online store and its products regularly. Find people discussing problems that your website can solve and include yourself in the conversation.
Ask your existing customers to visit your website
If you already have a physical store, start by asking your customers to visit your website. Your existing customers will be happier knowing that their orders will be delivered to them.
Coupons, Coupons, Coupons
Coupons are the best promotional material for a new online store. Create a small discount coupon and distribute it on social media or print. Customers will be more likely to purchase from a store with a discount than a store that doesn’t.
Give STuff Away
To create buzz about your online store, create some giveaway campaigns. Allow people to join your free giveaway campaign and select your winners. Keep it fair so you do’nt get any negative press about your store.
Facebook, Instagram Advertising
Facebook and instagram allows you to show targeted ads to users based on their age, gender, location, work etc for a relatively low cost per click. That means you only pay for the ad when a visitor clicks on the ad and visits your websites landing page.
Search Engine Advertising (Aka Google Adsense)
Like facebook and instagram advertising you can show targeted ads to google search users based on the keywords they search. If youre selling iPhones you would show ads to people searching for iPhones in google. This results in better click through rates since your ad is highly relevant to the products or service the user is looking for.
Search Engine optimization (SEO)
Similar to Search Engine Advertising, SEO is the targeting of your content without paying for the ads. SEO is more beneficial in the long term as you can save money on paid ads. But building SEO is a long and somewhat expensive process if not done by yourself but it can pay off in the long run.
To get better search rankings you need to have an active blog on your website. These blog posts bring your more visitors from search engines and hep build trust for your brand.
Affiliate marketers are people who promote your website to their audience in exchange for a commission set by you. The main benefit of Affiliate Marketing is that you only have to pay a commission when the customers they bring make a purchase.